There’s more to coffee than you think.
Most people think of coffee as a guilty pleasure, something they half-apologise for by the third cup. We think that's worth questioning.
Coffee already does more than most people give it credit for. It's one of the richest natural sources of antioxidants in the diet, with over a thousand bioactive compounds studied for their role in long-term health.
The effects aren't limited to one area. Across long-term research, coffee shows up in studies of brain, heart, metabolism, even longevity, the things people usually associate with careful diets and targeted supplements. The drink most people treat as a habit has more evidence behind it than almost anything else in the average diet.
That's where LivOn starts, not from what coffee could be, but from what it already is.
How LivOn began
LivOn began when our founder, Asanka faced a personal challenge. His mother was diagnosed with non-alcoholic liver disease. While researching liver health, coffee kept coming up. Not in passing, but consistently.
At first, it was surprising. Coffee was something most people thought of as a habit, sometimes even one they felt slightly guilty about. But the more he read, the harder that view became to reconcile with the research.
What began as one question turned into years of looking more closely at coffee itself. Not just caffeine, but the wider picture, what’s naturally in coffee, how roasting changes it, and why something consumed every day by millions of people still seemed so misunderstood.
Not everything worked. Some ideas sounded better than they tasted. Others worked in theory but not in the cup. But each attempt pushed the thinking further and helped shape what LivOn would eventually become.
Meet our Founder
Asanka De Silva
Asanka De Silva founded LivOn after a personal experience led him to look more closely at coffee and the research surrounding it. What began as a search for answers gradually became a much broader question about why something consumed every day by millions of people was still so misunderstood.
Over the years, that curiosity developed into LivOn, a range built around the belief that coffee already has more to offer than most people realise. Today, he continues to lead the brand’s direction, from product development and research to sourcing and long-term growth.
"What started as research into one problem ended up changing the way I thought about coffee completely."
Where we've arrived
We didn’t start with the idea of building a functional coffee brand.
We started with a question about coffee itself. Why something so widely consumed, so heavily studied, and so naturally rich in bioactive compounds was still treated as little more than a habit people half-apologised for.
That question led to years of looking more closely. At what coffee already was, what could be improved thoughtfully, and where there was still more to understand.
There’s more to coffee than most people think. We’re still finding out how much.
